Activate the base first. Then go after the competition. Five states.

Built for the Capital Sales Manager role covering Illinois, Wisconsin, Minnesota, North Dakota and South Dakota, working alongside the NeuWave reps.

The territory.

I'll validate this launch list against the NeuWave installed base in month one. See how I rank these accounts on the Tools page.

State	Accounts to open first	Why start here
IL	Northwestern Medicine, Rush, UChicago Medicine, Loyola, UI Health	Densest academic market, and my home base. I have sold into Rush before.
WI	UW Health, Froedtert and MCW, Aurora	NeuWave was born at the University of Wisconsin. That is a story the robot can extend.
MN	Mayo Clinic, M Health Fairview, Allina, HealthPartners	Mayo sets practice for the region, and I have sold there before.
ND	Sanford Fargo, Essentia	Patients travel far for ablation, which is the case for the remote program.
SD	Sanford Sioux Falls, Avera, Monument Health	Integrated systems that can standardize across many sites.

New indications, including prostate, are a third horizon. See the Bigger bet page.

Who decides	The physician champion, the IR chair, and the capital and value analysis committees. Each gets the case in their own terms.
How it pays back	More eligible patients, fewer needle adjustments, shorter procedures and disposable pull through.
How it is acquired	Purchase, lease or a placement tied to disposables. I'll learn which structures Precision IO offers and match them to each account's capital cycle.
Reimbursement	Robotic guidance is not paid separately, so the value has to come from volume, throughput and consistency.

Five workstreams run in parallel. Each checkpoint has a number I report against.

Workstream

LearnBuildWin

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Learn the productsWeeks 1 to 4

Ride with NeuWave reps, scrub into Epione cases, product certification

Map the territoryWeeks 2 to 6

Score every account in five states against the installed base

Build championsWeeks 3 to 9

40 meetings with IR, radiology and oncology leaders

Build pipelineWeeks 6 to 13

10 qualified robot opportunities with a named champion

Run evaluationsWeeks 9 to 13

3 on site evaluations

Checkpoint	What I will have done	What you get	Done when
Day 30	Ridden with every NeuWave rep in the territory, scrubbed into Epione cases, finished product training.	A ranked list of every account in five states, and targets agreed with my director.	The territory list is validated against the installed base, and targets are signed off.
Day 60	Met 40 clinicians across IR, radiology and oncology. Picked the first ten accounts and armed their champions.	A one page plan for each of the top ten accounts, with a business case ready for the committee.	Ten accounts each have a named champion and a capital timeline.
Day 90	Run three on site evaluations and moved the first opportunities toward committee.	A written territory plan, the year one forecast, and findings from prostate KOLs.	Three evaluations are complete against criteria agreed before the robot arrived.

Aggressive, and confirmed against real baseline data by day 30.

Day 60	40	clinician meetings across all five states: IR, radiology and oncology leaders
Day 90	10	qualified robot opportunities, each with a named champion and a capital timeline
Day 90	3	on site evaluations with success criteria agreed up front
Month 12	4	Epione placements: at least three in NeuWave accounts and one conquest
Month 12	$8M+Note	capital pipeline in committee or later, for year two
Post install	8+	cases per robot per month by month six after install, the utilization that earns the next placement

Based on capital cycles of 9 to 18 months for new robotic systems. The pipeline figure assumes a list price that Precision IO would confirm.